Welcome to the wonderful world of CPA marketing. It is truly unlike any other form of campaign, especially those we're used to. That means everything you've learned about marketing may not apply to such a campaign, so read on to see which traditional tips are no longer in play, and which new tips you should keep in mind.
Integrate your CPA page with your other campaigns. Place links to your CPA page on your blog, website and in the signature of your professional emails. You should draw attention to your CPA page by presenting it as a way to get access to exclusive content and more promotional offers.
If you're using CPA to market, make sure you're also posting there! No one will visit a page which rarely ever has updated content on it. Don't overwhelm your followers, but be sure to post at least once per weekday so that people will often check back just to see what's going on.
Any content published online should be linked to your CPA page. Set up your blog so that new posts are automatically linked on CPA. Your Twitter page and other pages can be linked straight to your CPA account.
Try using a call-to-action graphic to convert visitors to your page into followers of your page. This will encourage people to "like" your page in order to receive some discount Get More Information or content. When people come to your page, all they see is "like our page for more info", then after they like the page, they can see the content.
You may want to buy an advertisement on CPA. The ad can be targeted to users of a certain gender or age. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. Finally, there is no long-term commitment. Whenever you would like to end your ad, you can.
Ask your fans to get involved in the conversation on your CPA page. The more engagement and interactivity you have, the more likely you'll gain more fans in the process. Let your current fans do some of the heavy lifting for you! Their conversation will generate interest from other people.
Consider investing in CPA Ads. You can pay a fee to have a certain number of targeted CPA users see your ad. This is an excellent way to get more subscribers for your page. You will get better results if you offer a discount to the new subscribers or organize a giveaway.
If you're working on building your fan base, consider using "Like Ads". These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.
Now that you've learned a little bit about CPA marketing you should be able to put what you've learned into your marketing plans. Make sure that you stay on top of things because social media is still fairly new and could change at any time. Now the only thing left to do is to get out there and be successful!